In this economy,
any marketing tool you can use to find new customers is worth considering.
But perhaps the best marketing tool available to many small businesses
is a yellow-pages-style web site. Such a site means prospective
local customers looking for a business like yours know that you're
in business and ready for their patronage.
But a word or two of explanation...
While the traffic statistics of the typical small business web site
may not impress Google, eBay or Amazon, many small business web
sites do generate significant numbers of prospects compared to the
other marketing tools available.
Commonly, for example, small business websites can attract anywhere
from a few dozen to a few hundred new unique visitors on a daily
basis. And that's a lot!
What's more, setting up one of these Internet marketing web sites
just doesn't have to be that complicated or expensive. Often times,
employing the following half a dozen tips lets you enjoy surprising
Marketing Tip #1: Evaluate Your Competition :
A first and
very simple tip is this: Start out by sizing up your competition.
Do see what the other guy or other guys in town are doing. Look
at the information they're providing. And check out the number of
links that point to their site.
In a nutshell, you need a better site than your competitors in order
to beat them at the Internet marketing game. You need more pages
of on-topic content.
And you need more inbound links pointing to your pages. You
can check the number of inbound links pointing to your web site
by visiting the Yahoo search engine page and then typing link:www.yourcompetitorsdomain.com
into the search box.
(Replace the smooshed together word yourcompetitorsdomain with the
real domain name.) Yahoo then lists the number of links pointing
to your competitors' sites. By the way, if competitors' web
sites provide only a few sparse pages and a handful of crummy in-bound
links, you'll find it very easy to make your site a rip-roaring
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Basics of Good Website Design